The Metaphysics of Marketing

How to be spiritual and still make money.

Photo 92638072 / Marketing © Boarding1now | Dreamstime.com

Ever wanted your marketing to work like magic? The secret is to structure your marketing to work on a metaphysical level. Today we’re going to take spiritual secrets and apply them to your business to amplify your success.

If you’ve ever thought “I hate marketing! Why can’t I just do the spiritual work I love” then you’re doing marketing wrong. Marketing IS spiritual work.

Marketing is an initiation ritual.

I’m going to say that again. Marketing is an initiation ritual. It is the invitation to the prospect to step into an experience that will change their lives. That’s initiation.

Ads and Promotion — Awareness Raising

Before you can ask someone to step into a transformational process, they have to be aware of three things:

  1. They have a problem
  2. Their problem bothers or interests them enough to want to solve it
  3. The problem can be solved

Motivation To Change

If they aren’t aware of the problem, or the problem isn’t that painful to them, or they don’t think it can be solved, then there is no motivation for the person to enter their initiation. So your initial promotional materials should be focused on giving them the motivation to change. This means identifying the problem, heightening their awareness of the pain the problem causes, and assuring them it can be fixed.

You’re The Expert

Next, they have to believe you are someone who can fix it. This can come through credentials, social proof, or building a relationship with them.

If you can answer a question for them or, even better, tell them something they didn’t know they needed to know, then you’re well on your way to establishing yourself as the expert they need to help them.

Let’s use this article as an example. First, I enticed you with the concept of telling you about something you didn’t know you needed to know — the metaphysics of marketing. Then, I made you aware of a problem you’re having — your marketing isn’t working like magic, and you wish it would. The tone of my writing is very matter-of-fact and in writing this way and talking about the solution, I am both establishing myself as an expert and saying the problem can be solved.

See, not all of these points have to be addressed directly. In fact, if we are looking at this as a ritual, they shouldn’t all be addressed directly.

ID 38444585 © Citalliance | Dreamstime.com

Some should be represented symbolically (your written imagery, the certainty in your tone, the actual images you use in your ads — like the one above, etc.) Others should be addressed directly — for instance, you need to name the pain to bring it into full view.

And the rest should be implied so as to allow the prospect to fill in their own experience. For instance, I said you want your marketing to work like magic but I didn’t say why. This way you, the reader, can fill in whether you are a 6 figure CEO trying to take your business to the next level or you’re a start-up entrepreneur bootstrapping your business and just trying to make rent.

If this were a pure marketing piece for me, I would have described my target market better, to let those who aren’t my people (yet) self-select out. But this is an information piece designed to be helpful in its own right, so I left that identifier undefined so more people would find the content relevant to them. An article has to sell the reader on continuing to read every paragraph.

Photo 153795265 © Libux77 | Dreamstime.com

Finally, the prospect must clearly see themselves (or who they want to be) and what they want in the invitation. You have to identify them, or they won’t know it’s for them and they might skip over it. Again, you can do this directly — “Attention 6-figure business owners with a spiritual bent!” Or indirectly by presenting a topic you know will be compelling to them as I did with my choice of topic here.

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